Data Driven: Social Marketing on Instagram
With a huge, young user base and top profiles earning more than a hundred times the engagement of Twitter’s most-engaging profiles, mastering how to engage Instagram audiences has become the most important skill a social marketer can learn today.
Read this whitepaper to:
- See how top brands like National Geographic, Victoria's Secret, and GoPro keep audiences coming back for more.
- Learn how you can keep track of your audience and engagement in order to optimize your content and reach a bigger audience.
- Discover why it’s important to measure your - and your competitors' - social success.
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Instagram Became a Leading Platform for Engagement
We took a look at Total Profile Interactions of the Top 25 Most Engaging Brand Profiles. The results are clear: they receive 110x more engagement than on Twitter.
[Download PDF for charts]
Celebrities, Media, and Brands on Instagram
Celebrities receive 3X more engagement than Brands and Media
Connecting your Brand with an Influencer or a Celebrity can massively improve your brand exposure, awareness and image
Brands and Media are almost equally engaging
[Download PDF for charts]
Leading Industries on Instagram
Average Profile Interactions based on TOP 25 Most Engaging Profiles
[Download PDF for charts]
TOP Fashion Brands
While the top most popular Fashion profiles include some couture names like Louis Vuitton, Michael Kors, CHANEL and others...
[Download PDF for charts]
TOP Fashion Brands
High Street retailers like Victoria’s Secret, Forever21 and H&M tend to do a better job at driving up interactions and keeping their audiences engaged.
Number of Interactions
[Download PDF for charts]
TOP Electronics Brands
GoPro is the leading brand in the Electronics sector. They curate the most compelling user-submitted photos and videos from daily contests, and draw tons of engagement from content that involves Followers and excellently shows off their product.
[Download PDF for charts]
TOP Beauty Brands
Anastasia Beverly Hills is the most engaging and interactive of all Beauty brands. Their secret? They show Instagram influencers using their products in a majority of posts, building up their active community of makeup artists.
[Download PDF for charts]
TOP Auto Brands
BMW, Mercedes Benz, and Ferrari Motorsport are the biggest and most engaging Auto profiles. Other luxury brands like Jaguar, Porsche, and Lamborghini are lagging a bit.
[Download PDF for charts]
Media – Be More Like a Publisher
National Geographic gains roughly 18 000 new followers daily thanks to intensive community building and stunning visual story telling. They feature fresh content from their extensive network of photographers every day, and provide a compelling story behind it.
Number of Interactions
[Download PDF for charts]
TOP Sporting Brands
The battle of eternal rivals Nike and Adidas has moved to Instagram in the form of dedicated profiles for their product lines.
[Download PDF for charts]
Why Competitive Analysis Matters
- DISCOVER Top Content
- TRACK KPIS Catch up with the competition and the trends
- COMPARE The performance to other social media platforms
Content Inspiration in Socialbakers Analytics
Discover the best and worst performing photos and videos on Instagram from the profiles you monitor.
TOP Posts by Number of Interactions per 1 000 Followers
[Download PDF for charts]
Competitive Benchmarking in Socialbakers Analytics
Track all KPIs side by side across multiple Brands in one dashboard
Instagram Overview
[Download PDF for charts]
Competitive Benchmarking in Socialbakers Analytics
Multicomparison - Track, benchmark, and report your performance against the profiles that matter most to you.
Relative Growth of Total Followers
[Download PDF for charts]
Competitive Benchmarking in Socialbakers Analytics
Comparing Labels – Compare all metrics against your own benchmarks consisting of the profiles selected by you.
Number of Interactions per 1 000 Followers
Set Goals & KPIs on Instagram
Grow your audience, maximize engagement, increase brand awareness and website traffic
Audience Growth
KPIS:
- Number of Followers
- Absolute and Relative Growth of Followers
How to use it:
- Compare metrics among the brand profiles that you monitor to see which one is performing best
- Or monitor your competition to see if you are growing at the right pace
Value:
Especially on Instagram, reach and engagement comes from Followers seeing brand posts in their feed. Track and grow your audience; the larger it is, the more potential reach and engagement you can get.
Relative Growth of Total Followers
[Download PDF for charts]
Engagement – Other Available Metrics
- Max. and Min. Number Of Interactions per 1000 Followers (date, and the number of Interactions)
- Number Of Interactions per 1000 Followers per Period
- Number Of Interactions - Evolution and Distribution into Likes and Comments
- Max and Min Number Of Interactions
- Average Interactions per Day
- Most Engaging Photo and Video Filters
- Number of Profile Posts with Post Types
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