Create a Lead Scoring Program in 5 Steps
Learn how to plan, develop, execute, and improve lead scoring programs. Accurate and actionable scoring improves the customer experience, accelerates the buyer journey, and helps you provide Sales with the insights they need to close the deal! Follow These Proven Tips to Create the Perfect Lead Scoring Model.
In this eBook you’ll learn to:
- Define your ideal buyer profile
- Assign point values to both profile and behavior data
- Implement your lead scoring program
- Optimize your lead scoring to accommodate your customers' emerging interests and pain points
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