No matter how many products you market... Regardless of how far your brand reaches... Whether you’re in marketing or sales... Brand matters. It’s the one big things that consumer product companies carefully create and protect! Digitization is driving critical differentiator - increasing the efficiency and creativity of brand marketers. Consumer Packaged Goods (CPG) companies are fully engaged in the digital economy, looking to exploit the impact of digital on the consumer path to purchase. In this paper, we'll look at some of the key ways that CPG marketers can do that - and create more sales.