Combining Brand Building and Performance Marketing - The New Superpower
Blending Brand Building and Performance Marketing
A budgetary tug-of-war between advocates of performance marketing and brand building has long existed in ecommerce. However, the two can work in harmony. Our report – stretching from jewelry to sports retailers – reveals how they can combine to drive key digital metrics. Fusing Similarweb and WPP BAV data, we reveal the roadmap to balancing brand building with performance marketing in your category for long-term success.
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