Steve Madden

Steve Madden wanted to promote a new, easy-to-use mobile shopping app. What better way to demonstrate the convenience of a mobile app than to send a device targeted email to encourage downloads. The email made downloading the app simple by detecting which device a recipient was using, then sending them to the appropriate download file for their phone.

It also used a GIF to highlight multiple app features and to add an interesting visual pop.

The app promotion email saw:

• 18% lift in downloads for iOS
• 68% lift in downloads for Android
• 2% increase in mobile CTR over their average mobile CTR rate

eHarmony

eHarmony wanted to boost engagement, drive more connections and provide a top-notch, personalized experience for their new subscribers. To achieve this, the company sent welcome emails wit h customized date ideas based on their subscribers’ local weekend weath er forecast. The result? People loved it, and it showed: the welcome email was among eHarmony’s most engaging email campaigns to date.

The weather-based email campaign saw:

• 45% open rates
• 18% click-through rates
• 40% click-to-open rates

This welcome email has one of the highest engagement metrics out of all of our campaigns due to a sleek design and Movable Ink’s technology. Our goal is for our users to find a successful relationship, and this email does a fantastic job introducing the product to a subscriber and helping them feel confident as they start their dating journey.

- Helene Sim, Sr. Product Marketing Specialist, eHarmony

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The Madison Square Garden Company

WNBA team New York Liberty wanted to give fans a great gameday experience, so they created an app-like, second screen right in their inbox.

The team sent out a live game report on the day of the game. The report displayed an up-to-date score and player stats every time the email was opened. The email also included an “Upcoming Games” module that linked directly to Ticketmaster using a WNBA scheduling API—so fans could purchase tickets to future games without having to open a new browser.

Unique opens increased 8% over the previous year .

Hotel Tonight

Hospitality company HotelTonight understands the need for convenience when booking last-minute travel plans. In an email to customers that encouraged taking a spontaneous spring break, the company sent an automated email that pulled in o’ers based on location. The o’ers were chosen based on three factors: the last location searched, the recipient’s current location, and the zip code provided in the recipient’s profile.

The email not only provided a personalized and convenient user experience, but automating the tailored deals saved HotelTonight’s marketing team significant time and resources.

Conversions increased 250% with location targeted offers.

Express Scripts

A/B testing is an important part of any email marketing strategy, but there’s still a portion of your list that gets the “losing” email. With Movable Ink’s Creative Optimizer, you can perform real-time A/B testing and put the winning email to work immediately. Just set a threshold for performance to determine the winning variable, and once it’s met, all emails in the campaign will switch to the winner—even if it’s already in the recipient’s inbox.

Express Scripts used Creative Optimizer to improve its annual summary email. It tested the response to variations in the copy and use of templates and incorporated the winning combinations into one email.

The winning email saw a 19% lift in clickthroughs.