As a B2B email marketer, how do you break through the noise and wow every decision maker? And once they’re a customer, how do you create an experience that builds a loyal relationship?

This playbook was designed to show B2B marketers how to incorporate elements like personalisation, live data and contextual targeting into an email to create an unbeatable customer experience that speaks to their needs in the very moment— and context—they’re in when they open it.

By providing a one-to-one email experience that delivers personalized, highly relevant content, you can win customers over time and again, from that first touch, through the nurture process, then as a happy, loyal customer.