Whatever your line of business - from marketing to publishing, HR, investor relations, internal comms, sales, and more - you’ve probably been creating an increasing amount of content for some time.

How you deliver that content to your audience(s) is a topic worthy of an entire paper, but it’s safe to say that the highest quality and most engaging experiences delivered on mobile devices are delivered with apps.

Why? Because apps are built for the user’s native environment from the ground up - they’re engineered to offer familiar UI, better performance, and pixel-perfect content. Not to mention the enhanced functionality they bring.

Annual mobile app downloads worldwide are expected to hit 258 billion by 2022, so they’re well-and-truly part of the mainstream - but it can be tricky to inspire your audience to download them, let alone actually engage with them.

We can help! In this guide, we’ll discuss the fundamentals of building an audience for your apps. From getting those all-important downloads, to onboarding users, and retaining them long term - we’ll show you the steps you’ll need to turn your apps into content powerhouses.

Ready? Let’s dive in.