Adventures in Property Finance Marketing - Sue's Journey
Buying a home is a big deal - there’s no two ways about it. It is the largest financial commitment most people will ever make. It’s complex, involves many players and requires time and thought.
This is a 360-degree view of one woman moving through the stages of home buying, including shopping for homes, learning about a mortgage, and navigating the purchase. The view exemplifies the coming wave of mortgage buyers - maturing, affluent, pragmatic, and online since birth. The snapshot should help you understand these consumers and meet their needs while they are on their journey.
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