450 CMOs on the Importance of Investing in your Brand
WhatsApp. Airbnb. Uber. IBM.
Some of the world’s biggest brands were built during difficult economic times. Their success lies in the investment they made into their brand.
With the world on the edge of another recession, brands face uncertainty again.
In fact, most CMOs found parts of the last six months to be even harder than the pandemic.
So, as we reach this crossroads, we interviewed 450 CMOs in the US, UK, and DACH region (Germany, Austria, and Switzerland) to discover the following:
- The key challenges facing marketers
- The specific ways they’re innovating to get ahead
- How their brand investments are paying off
To get all the details, including the three lessons all CMOs need to learn, download the full report.
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