Consumer behavior is quickly evolving in response to shifting values and technological leaps. Whilst we found that web traffic to all ecommerce sites remained stable in 2023 (-1% YoY), retailers face new challenges in 2024 in light of cost-conscious spending and expectations for personalised buying experiences. So how can you stay ahead in an industry that’s constantly in flux? Download this comprehensive analysis of current market trends, challenges, and opportunities to help you align and adapt your strategy.

Key insights include;

• Convenience will remain a driving force of consumer spending going into 2024 – traffic to subscription services like meal kits doubled between Q3 and Q4 2023
• Gen Z and Millennials are the most eco-conscious consumers – 40% of consumers under the age of 25 actively care about their carbon footprint (and are even willing to pay extra for sustainable products)
• With AI on the rise, the possibilities for personalization will transform the customer journey in 2024 and beyond