Will Cook

Webinar speaker
VP, Multichannel Marketing (EMEA)

Will is responsible for providing expertise in multichannel customer engagement. Will works with leading companies to help them better understand customer interactions across multiple channels, and, by applying HP Autonomy technology to their customer data, derive actionable insights that deliver measurable ROI.

Prior to Autonomy, Will worked for Amazon’s Merchant Services division. Will led a team driving recruitment of key retailers to Amazon’s 3rd party retail channel (“Amazon Marketplace”), adoption of Amazon’s outsourced logistics services, and launched Amazon Webstore, Amazon’s SaaS-based, white-label ecommerce platform.

Prior to Amazon, Will worked for leading financial data company Hemscott (since acquired by Morningstar), providing expertise in creating bespoke corporate and investor relations websites that enable publicly listed companies to communicate effectively to their diverse stakeholder groups.

Content from this contributor

On Demand
By James Lawson - Bizibl, Will Cook - Autonomy, HP Autonomy
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