David has been a professional journalist since 1986 and his involvement in the world of direct marketing and data began as special reports editor for Campaign in 1989, followed by spells as editor of Direct Response and Direct Marketing International.

Freelance since 1991, David became special reports editor on Precision Marketing in 1992, working for the weekly direct marketing magazine until it closed in 2009. The launch of Data Strategy in 2006 was based on concepts and content developed by David and delivered by him until he left the title in 2010.

David has written and edited a wide range of business reports and books covering CRM and e-business and was editor of the European Centre for Customer Service website for two years in the late 1990's.