Christi is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of Search Engine Marketing; living and breathing through the evolution of the search updates (both organic and paid) that have kept us as digital marketers on our toes and adjusting our strategies. Christi is passionate about digital and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies.