To highlight its importance, here are 5 statistical reasons your brand needs to focus on creating a positive customer experience:

• 97% of customers say that customer experience is important in their choice of, or loyalty to a brand (UK State of Multichannel Customer Service).
• 95% of people share bad experiences with others, and 87% share good experiences with others – Zen Desk
• 85% of customers realize data tracking makes it possible for retailers to present them with relevant and targeted content - Accenture
• 69% of customers are happy to exchange personal data for a more personalized service – Kentico, Customer Experience in the Digital Age
• 73% of customers prefer retailers use personal information to create a relevant experience – Accenture

Beware; with an estimated 85% of marketers also working towards delivering cohesive customer experiences, brands simply cannot afford to make a mistake. In our digital era, where consumers will tune in or tune out with a single click of a button, your competitors are ready and waiting to take the lead.

SDL’s new infographic shows what to consider when looking to deliver a winning customer experience strategy. Don’t leave yours down to chance. You can download it here.