Content Marketing Strategy Gold!

With Live, viewers can throw themselves into a personal, engaging and interactive experience. They have the chance to watch never seen before content as it happens. Brands will be able to use Live to show behind the scenes clips. For example, fun office antics can be great to air for recruitment marketing strategy purposes. Adidas used Twitter’s live streaming platform, Periscope, to show football legend James Rodriguez signing his contract extension for the company, this is way more interesting to their fans than reading a press release, right?

Announce New Product Releases

Facebook Live can also be used to reveal new product releases, and once rolled out will be a great means of boosting conversion. The fact that the audience can comment and interact in real time means that us brands can see question marks the audience may have that could hinder purchase. Addressing such feedback there and then therefore increases the chance of new product marketing strategy success.

Improve Customer Service

Live Q&A sessions help to show that our brand is authentic, transparent and is therefore a great way of building trust; all of which are vital ingredients of a successful marketing strategy. Q&A sessions pave the way for great customer service through problems solving, especially as the on demand feature allows the audience to go back to the video as reference. Live Q&A sessions can also help cut costs by freeing up manpower by allowing us to address FAQ to a crowd of viewers rather than individuals.

Share Breaking News

The real time nature of Live will allow Facebook to mimic some of the characteristics of Twitter; brands should therefore adapt their marketing strategy accordingly. Traditionally a platform for evergreen content and storytelling, Facebook will become a place for real time news sharing rather than a place for our audience to solely discuss their reactions to the news.

Improve message clarity

If a picture says a thousand words, a video must say a million. Written messages can easily become lost in translation, causing damage to our brand and a failed marketing strategy. Video messaging offers brands the chance to better illiterate their messages and our audience an easier means of absorbing them.

So there you have it, a few options for us brands to incorporate Facebook Live into our marketing strategy.