Young adults, fresh out of university, as young as 21, are consulting brands on how to market to their generation, the right way! 🤝

For example, New York PR agency, Berns Communications Group, have Gen-Z brand consultancy in the bag. They built the ‘Z-Suite’ last summer which consists of a group of 35 students and influencers who offer brands exclusive Gen-Z insights. A Z-Suite member recently advised 14 chief executives and 24 high-level executives from some of the world’s biggest fashion brands... despite not graduating from fashion school yet! 🤯 Vice presidents and board members decades his senior, were all eager to hear what he had to say 👀

Similarly, the world’s largest PR company, Edelman, with a clientele spanning across several industries (clients include Dove, Unilever, Shell and Klarna), has set up its very own ‘Gen-Z Lab’. The lab consists of 250 Gen-Z employees, and they’ve even hired 26-year-old Harris Reed as its ‘ZEO’! The world’s first (and only) ZEO, Reed acts as the ‘cultural and creative adviser’ for Edelman’s Gen Z Lab 📣

Quite a glamorous role, these influencers and students receive extraordinary networking opportunities and paid-in-advance hotels and transport. Although the role is unpaid, it’s a pretty good start at such a young age - imagine boasting that you’ve consulted some of the world’s biggest companies on your CV at 21!

What are your initial thoughts about the new ‘ZEOs’? Should Gen-Z students and influencers advise exec-level marketing decision-makers? Let us know your thoughts below! 🤔💭