With two billion monthly logged in users, there is no doubt that YouTube provides unparalleled reach. But how can you ensure that you are reaching the right people, and measuring this for future optimisation? With the ability to connect with your audience at every stage of the marketing journey on YouTube, from awareness through consideration and to the point of action, join this session from Merkle to learn how your business can get more from their media investments.

In this webcast, delve into best practices for planning, buying and measurement looking at audience options available with YouTube. We’ll also look at measurement opportunities to help you get the most out of your media, providing you with tangible results that you can take back to your business.

Hit play now to learn:

• How to find - and target - the right audiences for your business
• How to align your targeting for each of your marketing objectives
• How to most effectively measure engagement.

and more!