Is Your Mobile App ready for the Holiday Season?

Is Your Mobile App ready for the Holiday Season?

The Holiday season is a golden opportunity for the retail landscape - lasting a very long period from Singles’ Day and Black Friday up to Christmas and Valentine’s Day. With shoppers excited to pounce on deals, it is a long-awaited time of the year and every year brands are striving to drive up the hype and maximize sales. eCommerce and mCommerce are such an important part of it

According to Statista, in 2021, e-retail sales surpassed 5.2 trillion U.S. dollars worldwide and obviously, it will not stop there. Consumers are far more likely to buy products online through their mobile devices, and mobile-first commerce will only grow as time goes on. These developments make dedicated efforts vital for retail marketers to achieve their goals.

Considering the increased use of mobile apps with approximately 4.8 hours on average spent on mobile phones every day and growing in-app purchases, it is now even more important to get mobile apps ready for the season in order to drive user acquisition, engagement, and conversions.

But as a result of the fierce competition between brands, consumers are suddenly flooded with multiple campaign messages. Also, one of the biggest issues for all businesses is shopping cart abandonment. Based on current data, the average cart abandonment rate is nearly 70%, which means that seven out of every 10 consumers don’t complete their transactions online, including through apps. That means it takes carefully crafted planning to stand out in the crowd and to be the winner of this period.

10 Tips to Improve Mobile App Engagement Before Holidays

That’s why, at Storyly, we gathered mobile app marketing tips for retailers to get ready ahead of the holidays:

  1. Increasing app installs with special offers for first-time users: Enabling new users to benefit from free delivery and shipping on first orders and making one or more doorbuster products available at a lower price could help boost attraction. 
  2. Empowering users by appealing to their preferences: Using in-app Stories with interactive features such as quizzes and polls can enable mobile app teams to ask for user input and deliver content and deals in line with their expectations. Interactive stickers used on Storyly Stories have a response rate of 35.5%, which in some cases reaches 65%. 
  3. Rewarding loyal customers: Notifying each user segment about early promotions, providing exclusive information about sales to loyal users, and offering mobile-only deals could help mobile apps show their loyal users gratitude. 
  4. Harnessing the power of gamification: Gamification is a great way to engage users and boost app conversions through in-app Stories. Turning your promotions into a game can effectively bring users back to you and lead them toward a sale.
  5. Using Shoppable Videos to inspire: It’s not a surprise that consumers are looking for some new ideas when they are making decisions about what to buy. Shoppable Videos can be a great source of inspiration. Actually, viewers spend around 47% longer watching interactive videos than traditional videos, and Shoppable Videos can increase purchase intent by as much as nine times. Visually compelling Shoppable Videos with call-to-action buttons, swipe-ups, and product tags can ultimately be a great way to inspire and engage with people and ultimately get them to make a purchase.
  6. Creating a sense of urgency with countdowns: Publishing in-app Stories with countdowns that indicate how much time they have left to take advantage of deals can be ideal for reaching out to users who worry about missing out on potentially great deals.
    Urgency Devices
  7. Using push notifications for promotion news: Push notifications can help re-engage dormant users by notifying users about promotions. Personalizing the content of these notifications for different segments could make this communication feel more exclusive. The content of the push notification and where that message ultimately lands in the app is also an important success metric. For instance, a message that excites users and lands as full-screen in-app Stories could help deliver interactive and immersive experiences and leverage its impact.
  8. Using email marketing to reach new and existing users: Considering ROI can be as high as $42 for every dollar spent on email campaigns, sending out emails about deals that are exclusive to apps, discussing new app features and general updates, and encouraging people to try the app can result in valuable results. 
  9. Showing the right deals to the right people: Making loyal users feel special by addressing them by their first name, offering discounts strategically, and recommending products based on their previous behavior will help strengthen the connection with users. 
  10. Collaborating with social media influencers: Partnering with influencers on TikTok, Instagram, and other platforms and having them share their product recommendations from your app can drive traffic. One key advantage of working with influencers is creating Shoppable Videos. It is essential to make micro-influencers a part of the planning process as micro-influencers also have a higher engagement rate than mega-influencers, with an average rate of 3.86% on Instagram compared to just 1.21% for mega-influencers. 

Want more like this?

Want more like this?

Insight delivered to your inbox

Keep up to date with our free email. Hand picked whitepapers and posts from our blog, as well as exclusive videos and webinar invitations keep our Users one step ahead.

By clicking 'SIGN UP', you agree to our Terms of Use and Privacy Policy

side image splash

By clicking 'SIGN UP', you agree to our Terms of Use and Privacy Policy