What is weird?

Generally speaking, weird is all things unusual, bizarre, or unexpected.

Weirdness is also singular and original, the stuff we find whenever we think outside of the box. And, when it comes to advertising, that’s the stuff we’re looking for.

For our purposes, as we explore why weird works so well for advertising, let’s make some adjustments:

Weirdness is…

• Unusual Distinctive
• Bizarre Entertaining
• Unexpected Authentic