There’s no denying that customers prefer when brands connect with them using a personalised approach. Data from the Evergage Trends in Personalisation Report revealed that 99% of marketers believe that personalisation helps advance customer relationships. Similarly, a 2023 Report from Twilio found that 56% of consumers say they’ll become repeat buyers after a personalised experience.

Personalisation is the best way to ensure your message is seen through the mire. It’s also proven to increase engagement by as much as 60%, which is reason enough to take it seriously.

But more than this, personalisation makes for a far more positive overall experience, having an impact on the content you produce to drive more value. Now is the time to ramp up how you personalise your marketing efforts so you don’t lose out to your competitors. We’ll explore what you can do, and why, in detail below.