The survey is being launched a few months after the latest IAB numbers showed the UK industry grew by almost 40% in the past two years, bucking the trend of other marketing channels which witnessed a slump in spend during the pandemic before bouncing back in 2021.

Given the affiliate channel is synonymous with empowering consumers to make better and more informed purchasing decisions, the survey also includes a question asking whether the current squeeze in disposable spending will have a positive or negative impact on advertiser and agency engagement with publishers.

Over the past few years technology partners, influencers and mass media publishers have increasingly ramped up their affiliate activity and the survey also seeks to identify which affiliate and partner models advertisers are most interested in investing in.

Taking around ten minutes to complete, the full survey results will also be published on Bizibl.

If you’re an advertiser or an agency, click here to take part in the survey.