So Black Friday’s Over - What Now? Activating New Customers and Driving the Repeat Purchase Rate

Article
Anna Sutton
CEO
The Data Refinery
So Black Friday’s Over - What Now? Activating New Customers and Driving the Repeat Purchase Rate

The Black Friday / Cyber Monday period brought a surge of new customers and transactions, generating a treasure trove of data. But what comes next? For brands looking to transform those one-time buyers into loyal customers, the answer lies in refining and leveraging their data effectively.