What are some of the key marketing technology trends professionals need to know about this year?

Marketing leaders should always be looking to the latest technology to help drive their campaigns, boost productivity and increase revenue. And there are a huge variety of tools to choose from. Indeed, marketing technology, or MarTech, is big business. It's estimated that $148 billion (£117 billion) is set to be invested in these products globally this year - so make sure you're spending wisely.

If you don't want to get left behind, it's vital you're up-to-date with the latest innovations and developments in this space. While a lot of the talk this year has been dominated by AI, there's much more to MarTech than this. Therefore, here are a few of the other key trends and innovations that should be on your radar in 2024.