The introduction of AI Agents is rapidly changing how consumers find and purchase products online. 

It’s no surprise that consumers are becoming more reliant on generative AI tools. The emerging technology is rapidly becoming a go-to solution for everyday tasks, from managing schedules and paying bills to serving as an expert shopping companion that can find products and scope out deals. A recent survey of nearly 900 consumers conducted by Emplifi discovered that 73% are using tools like ChatGPT for brand discovery or product suggestions. The introduction of AI agents is shifting consumer behaviours and having a massive impact on brand loyalty.

Soon, AI agents will become indispensable for shoppers, managing how they buy groceries, search for flights, find their next favorite fashion item or beauty product, and more. Consumers are already more than comfortable with the convenience provided by AI—according to Emplifi’s survey, 71% of respondents reported being satisfied or “very” satisfied with customer support experiences involving AI driven answers. Nearly 80% said they are positive about AI in shopping.