Measuring the performance of content marketing today is becoming increasingly difficult as the complexity of the discipline itself continues to evolve, throwing ever more tentacles across increasingly different channels. And with so many methods and analytic tools out there it can be damn tricky to get a ‘real’ grasp on how you are doing.

One thing is for sure though, there is no single metric out there with which to measure the success of your content. And so it will be imperative to identify which specific metrics (KPIs - key performance indicators) are relevant to your organisation's content strategy.