Marketers need to produce more content with less budget and fewer resources, so Canto’s back with five ways to close your content capability gap.

Three in four marketers expect to produce more content this year, but only one in four have the right tools for the job. It doesn’t take a maths whizz to see something doesn’t add up here.

Here’s the good news; According to Canto’s State of Digital Content 2025 report, top-performing businesses know how to close this content capability gap. For example, 19% of teams significantly increased their content ROI in the past year. 

So, what separates the thriving content teams from the struggling ones? Here’s your slightly surprising starter for ten: success isn’t just about producing more, it’s about improving how your team works. Here’s how.