Now more than ever it is crucial for retailers and brands to understand the dynamics at play influencing shoppers within the retail industry. No single event has had a more profound impact on shopping attitudes and behaviors globally than COVID-19, raising the stakes for retailers and manufacturers to better understand direct competitive forces, cross channel interplay between online and brick-and-mortar outlets, and the certainty around how behaviors will normalize post-pandemic.

YouGov’s latest retail report analyzes custom RealTime research executed across 17 global markets, linked to YouGov Profiles. The insights allow retailers, and the brands that compete within, to focus on what matters most - excelling within the largest benefit spaces and overcoming barriers to drive greater penetration and trip visits.