PIM is no longer just about Product Information Management. It is also about Product Intelligence Management, Product Improvement Management, and Product Insights Management. Modern PIM provides a user-friendly environment to manage product information, create product descriptions, analyse product content performance, optimise and distribute it to the sales channels automatically. In this ebook, learn the benefits and key features of PIM for manufacturers, retailers, wholesalers and distributors. Understand whether your company really needs a PIM or not. Get the roadmap on how to implement PIM in your business.