The Retail Marketer’s Essential Guide to Martech
Discover how retailers can use marketing technology to take advantage of evolving customer trends and economic changes.This guide explores the ways martech can help marketers capitalise on the most relevant trends in retail. In it, you’ll discover:
- What martech is (and why it’s important)
- Key trends and developments in retail marketing
- How retail marketers can take advantage of these trends with martech – including relevant use cases
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