Rescue your Revenue - with browse and cart recovery

White Paper
Sinking piggy bank

Any marketing professional will tell you that one of the most challenging aspects of ecommerce is getting customers to commit and make a purchase. While there’s no “silver bullet” to turning a browser into a buyer, there are ways to increase the odds.

To get an accurate depiction of the email marketing strategies used by today’s top retailers, we conducted an audit of 50 brands in the Internet Retailer Top 1000. How effectively are they using customer data? Are they sending email marketing material based on customer browse behaviour? And what programs, if any, are they using to help nudge customers who have strayed, back onto the purchase path?

Rather than rescuing potential revenue, our research found that many top retailers are simply leaving it stranded. Some fail to effectively engage customers with relevant or personalised welcome series emails, and fewer still are taking advantage of proven tools, such as cart recovery, to help their customers head back to the cart and make the purchase.

Download this paper for more insights.

Get the download

Below is an excerpt of "Rescue your Revenue - with browse and cart recovery". To get your free download, and unlimited access to the whole of bizibl.com, simply log in or join free.

download

Want more like this?

Want more like this?

Insight delivered to your inbox

Keep up to date with our free email. Hand picked whitepapers and posts from our blog, as well as exclusive videos and webinar invitations keep our Users one step ahead.


By clicking 'SIGN UP', you agree to our Terms of Use and Privacy Policy

side image splash

By clicking 'SIGN UP', you agree to our Terms of Use and Privacy Policy