Bricks-and-mortar retail is changing, and so must the role of the store sales assistant. Our latest study, based on original research of over 50 senior UK retailers shows 79% of retail leaders believe conversational commerce ‘represents a big opportunity to drive customer experience in the future’.

Leading brands are becoming increasingly more aware that their human capital is being under-utilised when they could be injected into their online CX strategy to maximise ROI and create a memorable, rich, premium customer experience.

Download our study and discover how forward thinking retailers plan to empower their shop-floor sales experts to chat and convert customers online.