Industry report: Fashion & Beauty 2021

White Paper
Young woman, holding yellow item of clothing, surrounded by makeup, with a camera tripod

With lockdown restrictions relaxing and shoppers slowly returning to stores, fashion and beauty brands wrack their brains to adapt to the new consumer trends. What else has changed?

Our industry report on the fashion and beauty sector analyzes the changes and trends in consumer behavior, and how brands adapted. Screentime shot up, online shopping increased, and user-generated content became more popular than ever. Lockdown prompted consumers to reprioritize, resulting in an increased demand for comfort, entertainment, and tech.

We used Talkwalker to analyze millions of consumer conversations to understand how our behavior changed, and the trends brands need to follow to understand customers, drive revenue, save money, and adapt.

Download your copy to learn how...

  • TikTok becomes the largest platform for snackable fashion and beauty content
  • The K-Pop craze results in a surge of brand partnerships with South Korean stars
  • Sales in athleisure skyrocketed due to the increased need for comfort and flexibility

How else has style been reinvented?

Get the download

Below is an excerpt of "Industry report: Fashion & Beauty 2021". To get your free download, and unlimited access to the whole of, simply log in or join free.


Want more like this?

Want more like this?

Insight delivered to your inbox

Keep up to date with our free email. Hand picked whitepapers and posts from our blog, as well as exclusive videos and webinar invitations keep our Users one step ahead.

By clicking 'SIGN UP', you agree to our Terms of Use and Privacy Policy

side image splash

By clicking 'SIGN UP', you agree to our Terms of Use and Privacy Policy