The perfect data feed alone is not enough to successfully advertise products on Google. Yes, it’s the first step in the right direction. But to create the best performing Google Shopping campaigns, you need to start optimizing. Optimizing your campaigns is vital to achieve the best possible outcome. Because optimization ensures that you’re targeting the right customer at the right time with the right product.

In this whitepaper you'll learn:

• How to easily and quickly change and optimize your campaigns
• How to build and structure your accounts correctly to reduce costs and improve traffic, conversions and revenues
• How you can improve on scalability and reduce manual work by using a user-friendly feed management tool
• How learnings, gathered data and experiences help you improve your Google Shopping campaigns
• How to optimize data feeds and product listings by adding valuable and unique feed rules