It’s no surprise that data can play a key role in the effectiveness of your organization’s demand generation programs.

In fact, according to our recent report, “Using Data to Drive Demand,” nearly half of your marketing peers believe applying a data-backed strategy improves the quality of leads.

However, only 20% of those surveyed are confident their data helps to create a best-in-class demand generation strategy.

So how can marketers take their somewhat successful demand generation and transform it into one that meets and exceeds their goals?