Google has become much more than a search engine in the last decade. It can be hard to keep up with its whole portfolio. However, many of those Google products can help you maximize your online advertising in ways you didn’t know. In addition, you can be up and running in no time with certain Google products with only a data feed. A data feed is a file that contains your inventory and all accompanying details.

In this whitepaper, you can find an explanation of Google’s top products that can be used to improve your conversion rates and require a data feed for a seamless integration. Learn what they do, who can use them, how to use them and finally how a feed management platform can help you use them.