Happy, engaged, and loyal customers lead to a strong business - and more opportunities for growth. Keeping track of customer engagement will set your company up for long-term success. Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle. Our 8-step guide will walk you through the steps needed to build quality, lasting relationships with your customers.

In this eBook you'll learn:

• Gain insights about your customers.
• Create a customer engagement score and put it into action.
• Develop a content strategy based on customer roles and lifecycles.
• Design content tracks and automated programs to promote and measure customer engagement.