For modern enterprises, the CMS is the foundation to create and shape their digital presence and marketing campaigns. The choice of CMS strongly influences whether brands can do this successfully or not. Not only does the CMS need to cater to the organization’s needs, but it must also allow internal teams to create experiences that their customers want in today’s digital world.

After all, consumers demand from companies more than ever to provide experiences that are convenient, engaging, and fast. This becomes even more relevant in the context of ecommerce.

With an assortment of options to find the products they want, consumers have plenty of choices. As a result, convenience has become a determining factor in whether or not a customer buys from a particular brand. In fact, 52% of shoppers are likely to avoid purchasing from businesses that can’t provide them the convenience they expect.

To stand out from the competition and showcase your brand as the right choice for consumers, you need to deliver experiences that are tailored to their needs, on the channel they choose, and when they need them.

Unfortunately, many organizations find themselves under-equipped to create modern ecommerce experiences that intertwine content with shopping to provide a seamless and personalized experience for consumers across channels. This inability is most often due to outdated technology or difficulty integrating disparate systems.

This frequently results in a shop that seems disjointed from the brand website, frustrated marketers that can’t create a cohesive digital experience, and businesses that fail to capitalize on the almost $5 trillion made through retail ecommerce sales worldwide.

The good news is: there is a solution.

In this guide, we’ll explain:

• The challenges brands face when attempting to deliver modern commerce experiences
• The tools your teams need to overcome these challenges
• How a headless architecture can provide the foundation your brand needs