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How L’OCCITANE Transforms Beauty Marketing Into 1:1 Personalization with Movable Ink

Case Study
How L’OCCITANE Transforms Beauty Marketing
L’OCCITANE is for beauty lovers. With a clear mission to create natural and sustainable fragrances, skincare, haircare, and body and bath products, the brand brings French decadence to its customers wherever they are in the world. The L’OCCITANE and Movable Ink partnership was born in an effort to communicate the brand’s message on a personal and global level through a successful digital strategy.