Why Brands Should Care About Product Content Syndication

Product Content Planning

If you've ever tried expanding your presence in global markets by selling across various channels, you'll know that each retailer has its own product data and format requirements. Because of this, growth opportunities can turn into challenging and time-consuming (often manual) processes. If you spend hours on manual work, trying to adapt your product data to each seller's specifications, you're missing out. In this article, discover how to automate cross-channel product content delivery without the headache - Product Content Syndication

So What is Product Content Syndication (PCS)?

Product Content Syndication (PCS) is middleware which sits between your own systems and those of the retail partners you work with. It maps and/or transforms data to enable the automated distribution of product feeds across multiple eCommerce sales platforms and marketplaces, tailored to their individual requirements.

Why is Rich Product Content important? 

As an online customer can’t touch, smell, or experience a product, it is the retailers’ job to deliver the information they're looking for in product content. Rich syndicated product content helps a buyer imagine and dream of using a product, such as: 

  • Comprehensive product info (product names, prices, dimensions, descriptions, functions, competitive advantage).3
  • Engaging visuals (high-quality pictures made from different angles, with a possibility to zoom in; 360-degree rotation images; close-ups; videos, any supporting graphics/infographics).
  • Accurate relevant product data that could be extracted from a CSP, a Content Service Provider.

Additionally, don't underestimate retail challenges! It’s important for you to make sure you comply with certain requirements, as in some cases the consequences can be serious, including everything from retailer penaties, to poor visibility, or outdated information, leading to returns or poor reviews.

The benefits of Product Content Syndication are significant then; enabling your team to ensure that product information is always always accurate and up-to-date, eliminating the need for specialist coding in your organisation, and allowing your team to do what they do best, rather than constantly filling in spreadsheets.

Ultimately, it can contribute to an overall increase in brand consistency, improve your speed to market, and help you drive revenue.

See Why Gepard has Become the European PCS Leader  

Gepard is a team of 150 highly experienced developers and marketers providing PCS services to the major eCommerce players in the EMEA market for over 15 years. Each month 120+ million products are pushed automatically to various retail channels thanks to the Gepard Product Content Syndication platform. 

If you want to know why companies like Amazon, GS1, HP, Dell, Rakuten, Elkjop, and Lazada choose Gepard, get in touch with our PCS experts today!

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