Text messages are one of the most effective ways to reach customers. For ecommerce sites, sending out an an ecommerce SMS campaign is a great way to engage users, drive sales, and answer customer questions.

SMS is one of the most powerful communication tools available. It has a deliverability rate hovering around 100%, and 98% of those messages are opened. Clickthrough rates have been steady at 35%.

SMS is reliable because it doesn’t require internet connectivity or special applications, and is built into every mobile phone.

Here are 5 ways you should be using SMS to increase sales.