It’s no secret that upper-funnel marketing can significantly boost both click-through rates and conversion rates on Google Shopping.

What many retailers don’t realise is that brand awareness can be built directly through Google Shopping. By reaching users who are actively searching for products you sell and making the most out of every ad impression, your brand can turn Shopping into a powerful channel for long-term brand growth - not just a tool for short-term sales. The result? Better ROAS, stronger conversions, and sustainable, long-term growth.