Introducing the B2B Zone at IRX Birmingham
The B2B eCommerce market is growing rapidly, with more businesses shifting towards digital-first strategies to reach new customers and stay competitive. However, navigating B2B digital transformation comes with its own set of challenges from complex buying cycles and evolving customer expectations.
For the first time, IRX will be launching an official B2B Zone in partnership with the B2B eCommerce Association (B2BEA). Acting as a dedicated area for manufacturers, wholesalers and distributors, the B2B zone will provide insights and support in B2B eCommerce, the opportunity to source technology solutions to drive digital growth and networking opportunities with thought leaders within the community.
To address these challenges head-on, IRX is launching the UK’s first dedicated zone for B2B eCommerce. The IRX B2B Zone, powered by B2B eCommerce Association (B2BEA), offers an exclusive space for manufacturers, wholesalers, distributors and brands to access the latest strategies, technologies and insights to drive success in B2B eCommerce.
The new zone will feature a comprehensive conference programme focused on key themes shaping the future of B2B eCommerce, including:
- B2B Digital Experience
- Customer centricity and meeting buyer expectations
- Compliance and digital adoption barriers
- AI and automation
- Cross-border expansion
- Growing and scaling B2B eCommerce platforms
As a partner, the B2BEA will shape the content and experience of the B2B Zone. Attendees can expect expert – led discussions, breakout sessions and invaluable networking opportunities with industry leaders.
"We're really excited to be hosting IRX's inaugural B2B Zone. This event is the B2BEA's first UK event, with speakers from around the world, breakout workshops led by B2B eCommerce experts, and chances for people across the B2B ecosystem to connect, chat, and learn." – Brett Sinclair, Founder & CEO, B2B eCommerce Association
The B2B zone is a must- attend for:
- Manufacturers, wholesalers, distributors and brands looking to optimise their eCommerce and digital sales strategies
- B2B retailers seeking insights into customer experience, fulfilment and marketplace expansion
- Solution providers and technology innovators keen to showcase products that support B2B digital growth
Attendees will gain practical insights and discover cutting-edge solutions to help drive their digital transformation.
Get involved:
- Register here – secure your spot at IRX Birmingham (13 & 14 May, NEC) and gain access to the B2B Zone
- Exhibit or sponsor – if you are solutions provider, showcase your services and position your brand at the forefront of B2B eCommerce innovation
- Stay updated – Follow IRX and B2BEA for the lates announcements, speaker updates and event details
Register today and join the conversation that is shaping the future of B2B eCommerce!
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