The Effect of the Current Pandemic on eCommerce

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The global pandemic affects us all and has turned our daily lives upside down. As an online retailer or online marketer, you will surely experience its consequences. In this article, Channable discusses the impact the virus has had on the industry, gives some useful tips, and looks at a few of the possibilities as we move forward.

Insights & tips from the eCommerce industry to help you out

This pandemic affects everyone, including the eCommerce industry. For example, Channable recorded an increase of more than 100% in the number of orders via its order connections, compared to February 2020.

You might think that online stores are profiting from many physical shops closing their doors and a general influx of people ordering online more, but this is not always the case. There is a good chance that as an online retailer or online marketer, you have had to adjust your daily activities. In response, Channable has collected some insights and tips from the industry that could help you keep afloat over the coming period.

1. Communicate shipping times honestly

Are you struggling to keep up with all the orders? Or is your purchased stock stuck somewhere and you’re not going to receive it anytime soon? Then it is possible that you can no longer keep to the ‘order today, delivered tomorrow’ promise. Communicate this well to your customers to avoid disappointment. They will certainly understand the situation but try to keep them informed.

Channable’s date rules can be used to quickly set a delivery time for a specific period. This means you don’t have to manually adjust and reset everything when the time will come you can continue with your standard delivery times.

2. Limit hoarding

Speaking of limited stock, if you notice that customers are bulk buying some of your products, it might be helpful to set an order limit for certain products.

For example, with Channable you could set up a rule where you only send a certain percentage of your products from your inventory.

For example, you only forward 80% of the actual stock number, if the stock is higher than 10.

In addition, if you’re advertising on Google Shopping or a marketplace with Channable’s APIs, consider utilizing the extra runs add-on that refreshes your data up to 24 times a day. This ensures that stock level is more frequently sent to the marketplaces, which can provide you with some peace of mind.

You could also strategize to limelight on certain products and limit ones that are not doing as well right now. Dutch online marketplace already encourages this, as it gives priority to products that are currently important. Amazon does it as well. Other types of products will not be delivered or will be delivered later.

3. Free shipping

If it’s a possibility for you, offer free shipping as an incentive for customers purchase from you. This could also be free shipping from a certain minimum order amount.

Set this up easily with one of Channable’s common rules.

4. Minimize spreading the virus through packaging

According to the RIVM (The Dutch National Institute for Public Health and Environment), the virus is generally spread through human contact. The chance of becoming infected through contaminated packaging is very small, but not entirely ruled out. Tell your customers that after opening their package, it’s best to immediately throw away the packaging material and the box and wash their hands.

Several studies are still ongoing on the survival of the virus on products and surfaces, but better to be safe than sorry!

5. Selling on different channels

Now that more purchases are being made online, it may be a good idea to look into new opportunities. For example, consider selling on a channel that you have not previously sold or advertised on, such as the newly launched Amazon Netherlands. Channable has direct connections with over 2500 different comparison sites, marketplaces, affiliate networks and other channels. So, you have plenty to choose from.

6. Surplus of time on your hands?

Find yourself with a lot more time leftover because you’re working from home, or because some of your work has been canceled? Then it’s a good time to pick up things that may have been put off for a while or that you have always wanted to try. For example, experiment with the advanced options of Channable, such as linking Google Analytics data to your data feed. Or try out generating expanded text ads, sitelinks, keywords, and Shopping campaigns for Google Ads or Microsoft Advertising with the Channable PPC tool.

Channable has a lot of online tutorials and webinars, with which you can broaden your knowledge and gain new insights.

In the meantime…

We hope these insights help you get through this time as well can be. Of course, everyone’s health is most important, and from everyone at Channable, stay safe and stay strong!

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