You Can’t Unsubscribe From A Relationship
Recent studies have suggested that the majority of consumers no longer want a relationship with a brand. Maybe they never did and marketers mis-understood the terms of this relationship!?
So, as we approach 2017 where people are increasingly more reluctant to share their personal data with brands, how should marketers view the future relationships that they are trying to build with their customers?
Join us as we cover hot trends such as:
- The growth of "Tinderization" - A more attractive offer is only one swipe away.
- The battle between personalisation and personification.
- Is it still 7X cheaper to keep a customer than acquire a new one?
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