As consumer mobile usage reaches a tipping point, keeping your finger on the pulse of the app economy is the only way to maintain a competitive edge. Apps 100, an extension of our annual Digital 100 report, reveals the fastest-growing mobile apps on iOS and Android in the US. We've sifted through the noise, identifying winners with the largest year-over-year increase in Monthly Active Users (2022-2023). From the apps we all know and love to some unexpected newcomers, see who’s leading the digital revolution and unpack the tactics fueling their success.