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We are firmly in the midst of the mobile revolution, eCommerce and multi-channel managers need to action – today! This section of our guide provides eCommerce decision makers with the...
Marketers understand the importance of mobile, but many brands still find implementing a cohesive mobile approach a challenge. Read this guide to learn about the mobile strategies, tools and tactics...
It’s time to retire “mobile” as an e-commerce buzzword. Why? Because it’s no longer a trend. Not even close. According to comScore, mobile now represents nearly 70% of screen time...
The rise of mobile commerce has created many opportunities and challenges for businesses, but one questions remains very much unanswered, should you develop a dedicated mobile app or optimise your...
In an era where mobile devices dominate our daily lives, ensuring that your website is mobile-friendly is crucial. Fix Mobile usability not only affects your search engine rankings but also plays a significant role in user satisfaction. One powerful tool that can help you achieve mobile usability excellence is Screaming Frog SEO Spider. In this blog, we’ll explore how you can use Screaming Frog to fix mobile usability issues and enhance your website’s overall performance.
Back in 2013, we launched our annual mobile commerce report, where John Lewis was one of the top performing UK retailers for mobile marketing experience.
In 2014 we returned to our report, updated its criteria based on the latest consumer expectations, and John Lewis was crowned the winner. The report, which benchmarked the UK’s top 20 retail brands, singled out John Lewis for the quality of its mobile marketing strategies, mobile websites and individual smartphone/tablet apps.
Now as we moved from 2015 into 2016, we have once again updated and launched our annual mobile benchmark. Only this time, rather than comparing UK companies, we examined the mobile strategies of one hundred top retailers from across the US, UK, Australia and much of Europe.
Enterprise mobile applications require an architecture that matches the deep functionality of enterprise applications to the expectations of mobile users. These users demand collaboration, context with full functionality, and flexible...
It is now impossible to ignore mobile. Regardless of your business size or business vertical, mobile is a business imperative. But many organizations are still far behind their customers in...
In today's volatile marketplace, marked by budget constraints and economic uncertainty, marketing professionals are looking for solutions that can provide real value with very limited resources. Geofencing, an innovative location-based mobile marketing tool, has emerged as an answer to this challenge. Its cost-effectiveness and the ability to create highly targeted and personalised engagements make it a compelling option in the modern mobile marketing toolkit.
It’s true: mobile matters. Download this infographic to find out what kind of communication customers are looking for, their preferred mobile channels for branded offers, message notifications, and more.