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Tune in to the webinar to find out how to respond to the fracturing of personalities across social media, and how to engage with the real people behind the digital...
Smartphones are everywhere, and people are becoming increasingly reliant upon them to accomplish everyday tasks: setting their wake-up alarm, listening to the radio, and, of course, shopping. Because of this consumer reliance on these devices, a mobile-first approach is essential for retailers today, from responsive design for emails to mobile-friendly websites (including the checkout process).
However, even with this increase in smartphone usage, the majority of purchases are still happening on other devices. But why? Is it because technology has not yet caught up with consumer expectations for a purchase experience? Does age still dictate who uses smartphones for purchases? Or is it a combination of these, and then some?
The face of the “typical” online buyer is changing. Millennials have been the main subject of conversation in recent years, but there are actually more Baby Boomers using eCommerce. Retailers...
Much has been written recently about those born in the last thirty years or so. Whether referred to
as Generation Y, Millennials or even Echo Boomers, one thing is for certain: this cohort of twenty to
thirty somethings is fast approaching its peak earning potential and retailers need to understand the
demands of this particular set of consumers.
The attitudes of Millennials are by no means universal; however, there are several generally
accepted traits that retailers will need to take into consideration.
We have already seen how technology has radically changed the way we browse for and purchase
products. Following this, it is likely that the wants of Millennials will further reshape the way
retailers interact with customers in terms of branding, merchandising and fulfilment.
The new Braving Digital Transformation eBook from Bing Ads provides four chapters of insights - and quite a few doses of reality. Discover how businesses like yours can keep up...
eSports have grown exponentially in the past few years, with rising prize pools, and an expanding global audience. But why should marketers be taking notice? Read more to find out.
It wasn’t that long ago that you either shopped online or you shopped in a store, but mobile devices are obliterating those boundaries. Shoppers visit the store and check out the same product online, they park items in a shopping basket from their desktop and check the purchases on their phone while they commute to work. But they aren’t just browsing. Consumers are increasingly buying via mobile devices – 24% of UK online order share comes from a phone.
This means a couple of things. Obviously, retailers need to get mobile right. They also need to understand how mobile changes the shopping experience. And multi-channel retailers need to pay particular attention to other ways of engaging mobile.
As you get ready for 2016, ask yourself these questions:
So here we are. You’ve decided you’d like to launch your first video marketing campaign and you haven’t the faintest idea where to start. Or maybe you do and you’re...
From the moment a customer arrives at your online store, whether or not they have a specific item in their mind, they’re expressing an interest in exploring your product range...
Marketing to millennials (roughly speaking people born between 1980 and 2000) is famously challenging. They’re known to be budget-conscious, sceptical - and way ahead of the game when it comes...