The EngageSciences marketing engagement platform has been developed solely for enterprise marketers in consumer brands. It enables these marketers to discover and curate credible and authentic consumer content and then use it to transform their websites, e-commerce experiences, social channels and mobile apps into powerful social hubs.
But, unlike other content aggregation and curation platforms, the EngageSciences platform offers a number of additional capabilities that make it such a compelling proposition for social marketers, brand managers, website professionals and data managers. By integrating a range of interactive campaigns into these social hubs, brands can engage their audiences, encourage the creation and sharing of more UGC, and drive the acquisition of valuable audience data. So, whether it's sweepstakes on websites, promotions on Facebook or hashtag competitions on Instagram and Twitter, the EngageSciences platform has it covered.
Finally, with Messaging & Tagging, marketers can tag all of the posts they publish to their brand's social profiles with a taxonomy of their choice to measure how their content is resonating with audiences. More importantly, they can profile and target individuals and groups of consumers who are connecting with their brand.
Fully configurable, real-time analytics enable brands to see how they are moving their community from spectators, to engaged followers and ultimately brand advocates. With deep segmentation and profiling capabilities, social marketers can now build relationships with the fans that matter most, understand their lifetime value and deliver a goldmine of data to the wider marketing team.